Dear Shelli, I used to be a demo for SU. Before that I was a very loyal customer. If you were to visit my craft room, you'd see a well stocked room full of Stampin Up inks and papers and ribbons and embellishments and stamps. But a clever eye would notice that I haven't purchased a thing from SU since December 2006. I would like to be your customer again. May I be so bold as to make a few suggestions? 1. Remove things from the catalog that can be purchased elsewhere for significantly less. For example, your shimmery white paper is about 4 times the retail cost. By including items that are really over priced, it makes me wonder about your profit margin on other items and I feel resentful. Before the internet, customers had limited ability to purchase items and often did not have access to information about alternative cheaper sources. We do now. Just take them out of the catalog, provide a unique version of them, or drop the price. 2. Play to your strengths -- one is your color coordination. Almost every stamper I know loves SU's colored cardstock. We put up with the design of your ink pads just to get our hands on that cardstock! Give us more items that color coordinate -- I'd gladly pay a bit more for sheer polka dotted ribbon in the SU colors. Or watercolor pencils in the colors. Or, just about anything in the SU colors!! 3. Another strength, of course, has been your stamps. I'm guessing that you are losing market share here. I can see it on blogs and on stamping forums. You just don't see that many new SU sets being used and the ones that are being posted are from the same sets. It looks like you have 5 or 6 hits on your hands. One reason for this is the proliferation of design teams and blogs for your competitors. It is time for SU to do the same thing. Get some amazing stampers on board as part of your own design team and let them loose. Put together an SU blog using these artists and see what happens! Small investment and it may pay off big time. Don't limit it to SU demos and let them use other products as well with the SU stamps. I know that you think that your demos will feel cut out, but I truly think that is a mistake. 4. About your stamps. I'm not even going to get into the unmounted/clear debate. Personally, I think you are making a huge mistake by not offering a clear option for some of your sets, but whatever... you are a much smarter business woman than I'll ever be! But, the stamp designs? They are fine. But the catalog is full of so many items that look just like each other and look like other brands. This cuts down on the reason to buy multiple sets. Diversify. How many dots and flourishes does one stamper need?? 5. If you are going to offer wood mounted sets at $ 30 - 40 a pop, you've got to give us a reason to buy them. Why buy the Wild West alphabet set from SU when there are so many similar clear ones at less than $20 or even wood mounted ones much cheaper? This isn't a rhetorical question. I really want to know. Your demos need to have an answer to this question. 6. On line purchasing. Have you noticed the number of stampers who are buying Papertrey's releases BEFORE the images even pop up on the internet? Some of us are addicts and are immature. We go with the mob mentality. You NEED us because we tend to be the big spenders!! For better or worse, the biggest spenders are IMPULSE spenders. Give your demos the ability to have websites with shopping carts and you will increase sales. 7. Shipping. Can we talk? I've heard a hundred demos quote you as saying that "SU loses money on shipping." Let's assume that's true. You have a business problem. No company should lose money on shipping. At the best, you should break even. Fix your problem. Now let's really talk. I don't believe it. I don't believe that SU is losing money on shipping and, even if it is true, it is annoying to hear it. Don't say it. Own up to the fact that shipping isn't your strength and just don't talk about it. Better yet, do something about it. If I'm going to pay that much for shipping I don't want to wait 10 days to get my stuff. Remember, addicts don't like to wait for anything!! Thanks for listening! edited to add: Some of my favorite folks are SU demos. This posting is meant to open a dialog that I hope will lead to increased sales for SU and by definition, its demos.